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The UMU celebrates a Conference on Corporate Social Responsibility (13/02/2018)

Last Thursday, February 8, the "RSC: Advantages of Applying Corporate Social Responsibility in Companies" Conference took place at the Faculty of Economics and Business of the University of Murcia.

The Director of the Chair of CSR of the University of Murcia, Longinos Marín Rives, Pilar Megía (Director of CSR of Aguas de Murcia) and José Ramón García (Head of CSR of JISAP), participated in the Conference.

The conference began with the intervention of Longinos Marín with the talk "RSC, por qué y por qué", in which he highlighted the importance that companies have acquired to face the problems of the world, focusing on the 17 Sustainable Development Goals proposed by the United Nations.

In this regard, he said that the 10 largest companies in the world have sales that equal the GDP of 50% of the less powerful countries.

Next, Pilar Megía presented the main lines of action of Aguas de Murcia in the field of CSR, putting the focus on environmental sustainability and the company's commitment to renewable energy and the effort made for the responsible management of a very scarce commodity, water, from the distribution of potable water, reducing network losses to the maximum, up to the purification and recycling of 100% of the wastewater generated in the municipality of Murcia.

To end the day, José Ramón García put the focus of CSR on the relationship with interest groups, starting with the internal (the workers of the company), betting on a management aimed at promoting the reconciliation of work and family life and flexibilizing work days and teleworking.

García also referred to the local public, trying to return to society part of the profits obtained by the company;

all this without forgetting the necessary commitment to environmental sustainability in each of the stages of the production process.

Source: Universidad de Murcia

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