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More than a hundred professionals from different fields attended yesterday the 1st Technical Conference on the Murcia Brand, held at the Almudí Palace, in which various experts in the field analyzed the identity of the municipality and the qualities of the city.

The Councilor for Urban Agenda and Open Government, Mercedes Bernabé, was in charge of opening the day with a speech that highlighted the importance of participation, as well as "the political and social consensus" to move forward the Murcia Brand.

The mayor explained to the attendees the main results of the report made to more than 1,200 people.

The second to intervene was the journalist and writer Manuel Madrid, head of the Culture and Society section of the newspaper La Verdad.

The Murcia made a journey through the history of the municipality, delving into the origins and tradition and inviting to reflect on what defines Murcia and crosses borders.

For its part, Dionisia Mata focused more on 'The value of brands', based on his experience working with large companies such as Danone, Hyundai or Lidl.

“The tendency is to buy in companies with which values ​​are shared,� explained the expert, who added that if you know the needs of people and help beyond your goal that are sales, “you will have more presence, better opinion of them and higher recommendation index �.

For Dionisia Mata, "the brand for society makes detect opportunities and threats."

He closed the technical day the professor, consultant and creative, Toni Puig with a presentation in which he surprised with his way of explaining the ins and outs of the 'City brand'.

The expert proposed to work from the neighborhoods, agreeing with the opposition, with the citizens and, ultimately, from the municipal management.

He described the city of the future, from “mutual trust, from creativity and adding differences�.

The mayor of Murcia, José Ballesta, closed the technical day, which will continue with the organization of sectoral work tables that allow further progress in the creation of the 'Murcia Brand'.

Source: Ayuntamiento de Murcia